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Friday, July 28, 2006

Novella Smith Arnold Introduces New Radio Spot and Goes Progressive Talk


Friday, July 28, 2006 - Novella Smith Arnold today introduced her newest radio ad, “Taxi,” and expanded her coverage to include Progressive Talk AM-680. Perhaps even better known as “Chaplain Arnold,” she is running for the District 2 County Commission seat being vacated by Julian Bolton. The Commercial Appeal, the local Sierra Club, and the Stonewall Democrats have all endorsed her campaign.

New “Taxi” Spot. The new 60-second spot features the incomparable J. Blackfoot and his “personal chaplain” (Novella) in a duet riff on his 1984 Top-10 R&B hit, “Taxi”. Engaging, musical, and lots of fun, the ad nevertheless reiterates a serious theme of her campaign. Blackfoot says, “Let’s put Memphis and Shelby County back on the same map.”

In the week just ending, Arnold’s spots on ClearChannel's WDIA 1070 and two Flinn Broadcasting stations have been endorsement- and issues-oriented. The new “Taxi” spot was introduced today WDIA, and will run 100% on that station from Monday until the election.

Blackfoot and Arnold went into the JEA Records' studio Monday with an idea, and when they came out they knew they had a winner. The two have been friends since the early 70s, when he was lead signer with the Stax group The Soul Children, and Novella was their manager.

Progressive Talk 680. Also beginning today, Arnold expands her station line-up to include WWTQ Progressive Talk 680. A self-styled “Martin Luther King Republican” running in a largely Democratic district, Arnold’s themes and ideas appeal to a wide audience, regardless of party affiliation. All of her ads including “Taxi”will run in rotation on WWTQ through the day before the election. They will continue to run on the Flinn stations WTCK AM-1210 (“Music of your life”) and WHBQ AM-560 (“Sports-56”). They can also be heard on Novella’s website.

Novella Smith Arnold was a pioneering radio personality in Houston and the voice of Carling Black Label and Church's Fried Chicken. She has been honored along with Rufus Thomas in the Smithsonian’s Black Radio Hall of Fame. Moving to Memphis in 1973, she was a Stax Records production executive before deciding to devote herself to prison and outreach ministries. She is a certified HIV/AIDS counselor and is famed for her groundbreaking 1997 Public Service Announcement (PSA) about HIV migrating from the jails to the community at large. She is a Memphis Woman of Achievement for Courage. For more information and to hear all of her spots, go to www.friendsofnovella.org.